1 luxury brand is so desperate to tap into the $34 billion anime merchandise market that it may have paid good money for its logo to come to Eiichiro Oda's manga before official collaboration

1 luxury brand is so desperate to tap into the $34 billion anime merchandise market that it may have paid good money for its logo to come to Eiichiro Oda's manga before official collaboration

HomeNews, Other Content1 luxury brand is so desperate to tap into the $34 billion anime merchandise market that it may have paid good money for its logo to come to Eiichiro Oda's manga before official collaboration

This popular luxury brand's logo came to Eiichiro Oda's manga, hinting at a possible collaboration along with its venture into the anime merchandise market.

I bought $25,000 One Piece Art

From Doraemon x Gucci to Coach x Naruto, there have been several luxury brands that have collaborated with iconic anime in the past. But even more interesting is the upcoming collaboration between the French luxury brand Lacoste' and the iconic manga One Piece written by Eiichiro Oda.

With a market size of $34 billion, the anime merchandise industry is said to expand globally in the coming years. Needless to say, its market is growing in parallel with the popularity of the anime industry. And while the French brand's collaboration with the popular manga isn't a surprise, it only reflects the latter's popularity over the years.

One Piece is one of the most iconic and popular manga of all time. Written by Eiichiro Oda, it has won several awards and prizes, including the Guinness World Record for Most Published Manga, the Japan Cartoonists Association Award, and Best Continuing Series at the 2024 Crunchyroll Anime Awards.

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1 luxury brand is so desperate to tap into the $34 billion anime merchandise market that it may have paid good money for its logo to come to Eiichiro Oda's manga before official collaboration.
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