In what could be called a polarizing decision, Meta has announced that they will be giving away the lovely blue ticks for free in order for people to grow their audience and get a better reach. This will be part of the Meta Verified subscription plan announced by Mark Zuckerberg via the Meta Broadcast Channel, which was announced last week.
REVIEW: Benefits of Facebook Verification (Look BEFORE You Get Metaverified)
With this, Facebook and Instagram users can get a verified badge clubbed with some more exclusive features by paying a monthly fee. This was recently rumored to serve as the recently revamped Twitter Blue subscription model, which includes the blue tick, introduced after Elon Musk took over Twitter. This costs Rs 650 per month on web and Rs 900 on Android and iOS.
Meta's model, in addition to having the blue tick, aims to protect people from fake accounts, which can be a great opportunity, especially for accounts with a good online presence. This is another focus of Meta Verified and with this, Meta says they want to evolve "the meaning of the verified badge so that we can expand access to verification and more people can trust that the accounts they interact with are authentic."
There will be easy access to the help center and subscribers can get help from a real person (the current support is not so good) and exclusive stickers for Facebook and Instagram Stories and Reels, along with 100 free stars a month. According to social media consultant Matt Navarra, Meta Verified users will appear in comments and recommendations on a priority basis. Instagram launches its own PAID Twitter subscription in blue style! 'Meta Verified' Member Benefits: – Verified Brand ✅ – Imitation Monitoring – Customer Support – Priority in Comments – Recommendations in IG Explore Page + Reels – Exclusive Stickers for IG Stories pic.twitter .com/N1Naf3Hro2 — Matt Navarra (@MattNavarra) February 19, 2023