Riding on the metaverse hype, Airtel has introduced the first multiplex in metaverse in India. This is part of the Airtel Xstream Premium offer and has been introduced in collaboration with Partynite, a blockchain-powered digital parallel universe. Here's a look at what this new experience will look like.
Airtel Launches India's First Multiplex in Metaverse: Here's How It Works
The Airtel Xstream Multiplex will consist of 20 screens and will allow you to get the multiplex experience in your home. You can enjoy content from various OTT platforms like Eros Now, Lionsgate Play, Hoi Choi, Hungama Play and more.
This is more like an extension of the Airtel Xstream video streaming service, which recently crossed 2 million subscribers. You will also be able to change your avatar and go through the various layers of engagement on the Partynite metaverse platform.
Speaking on the Airtel Xstream multiplex at Partynite Metaverse, Shashwat Sharma, Chief Marketing Officer, Airtel said, “Airtel's Xstream multiplex delivers a larger-than-life experience, bringing together Web 3.0 apps and immersive storytelling and a selection of content from our partners . We all know about people's love for movies and entertainment in India. Through the metaverse, we want to reach a larger audience, giving content enthusiasts an opportunity to try Airtel's Xstream Premium offering and thus help drive higher adoption.”
