Amazon Web Services on Tuesday took a moment to pat itself on the back for thinking inside the box, specifically the upper-right quadrant that's part of Gartner's trademarked Magic Quadrant.

This particular set of boxes charts the IT consultancy's take on AI coding assistants. AWS is understandably happy to land a spot in the "leaders" quadrant for its Q Developer service, along with GitHub Copilot, GitLab Duo and Google Cloud's Gemini Code Assist.

The other three boxes are reserved for "visionaries" (less ability to execute compared to leaders), "challengers" (executives good, but vision impaired), and "niche players" (lags in execution and vision).

As with the security industry, where companies have filed legal complaints after their software is labeled as spyware or malware, IT companies placed in less desirable boxes have challenged the designation in court.