If you've always craved more free video content, today is a lucky day for you. Amazon has launched Fire TV Channels, a new platform that will bring more FAST (free, ad-supported TV) content to Fire TV devices. Check out the details below.

Amazon announced Fire TV Channels a while ago at the IAB NewFronts event. Now the technology giant has officially launched the service. Users will likely start seeing the new free channels on their Fire TV home screens this week.

Fire TV Channels will be free for everyone, meaning users won't have to pay any additional costs (or even sign up, for that matter) to access the FAST content available on the platform. The only catch – there will be ads.

Fire TV Channels will not replace or mess with the existing streaming services like Netflix, Disney+ Hotstar, Amazon Prime Video, etc. They will remain on the platform. The new channels will add more free content from multiple categories, including travel, local and international news, sports, music, lifestyle and entertainment to your library. Popular (expected) sources include NHL, Xbox, TMZ, Condé Nast, and PGA, among others.