Apple has scrapped its electric car project after a decade-long, multibillion-dollar effort to compete with Tesla, Bloomberg reports. This is a shocking move as it marks the end of Apple's Project Titan, which was the company's most ambitious project in history.
Apple cancels its autonomous electric car project | Latest English News | WION
According to Bloomberg, Apple's senior executives have decided to wind down the electric car project in recent weeks. The CEO, Jeff Williams, and Vice President, Kevin Lynch, disclosed this decision internally on February 27, 2024.
Almost 2000 employees worked on the project, and they were stunned by this announcement. Since the company decided to shut down the project, some employees will be transferred to Apple's Generative AI team led by John Giannandrea.
However, this offer will not be given to all employees who have worked on the Apple Car project. Some employees may be asked to "apply for jobs on other Apple teams," and unfortunately, there will be some layoffs as well, Bloomberg says. At the moment, it is not clear how many layoffs will take place.
