Apple may be planning to introduce an even more expensive, premium iPhone than the current Pro models. And this model could fit the Ultra moniker, which was recently used with the recently launched high-end Apple Watch.
iPhone 15 Ultra – Don't buy iPhone 14 in 2023!
Mark Gurman's latest Power On newsletter talks about the possibility of a new high-end iPhone, which would cost even more than the current iPhone 14 Pro Max. This is said to arrive in 2024 and could potentially be called the iPhone 16 Ultra.
"But instead of renaming the Pro Max 'Ultra,' Apple could add an even more advanced iPhone above both Pro models. Internally, the company has discussed doing just that — potentially in time for the 2024 iPhone release," Gurman said.
With this, Apple can raise the average selling price of iPhones, which Tim Cook believes will not be a problem for people to pay. To recall, Apple started by offering the $999 iPhone X back in 2017 and now offers the top-of-the-line iPhone 14 Pro Max for $1,599 for the 1TB model. If the alleged iPhone Ultra makes it, expect the price of the high-end model to exceed $1,999.
