During the first pre-order itself, Apple sold around 160,000 to 180,000 units of the revolutionary Vision Pro. That understandably led the market consensus to predict 700-800,000 units of the MR (Mixed Reality) headset by 2024. However, a new Medium report by Ming-Chi Kuo (analyst at TF International Securities) suggests that this forecast doesn't look too good, with the numbers claimed to be down to just 400-450,000 units.
Apple Vision Pro is terrifying
"Demand (for Vision Pro) in the US market has fallen sharply beyond expectations." – Ming-Chi Kuo
Earlier, Kuo had predicted that it would not be challenging for Apple to reach 500,000 shipments of its Vision Pro this year. However, given that Kuo suggests a sharp decline in the US market's Vision Pro demand, he believes this could make, "Apple has a conservative view of demand in markets outside the US."
Right now, the MR headset is only limited to the US. However, according to multiple reports, Apple is working on expanding Vision Pro to several non-US markets ahead of the WWDC 2024 event. So just before the Vision Pro is reportedly made available to other markets, Apple is cutting back on shipments. But why?
