The wearable category has delivered satisfactory results for Apple so far with AirPods and Apple Watch dominating the market in their respective segments. Now, Apple is looking forward to expanding its wearable catalog, and according to Mark Gurman's latest newsletter, it has some brilliant and innovative ideas in store.
Revolutionary wearables: Apple's new smart ring, glasses and AirPods with advanced sensors
The first product idea that Apple is considering is a smart ring. With Samsung set to unveil the Samsung Smart Ring at MWC 2024, Apple is also considering joining the smart ring race. Gurman believes that Apple's Smart Ring will be a good option for those who simply want a device for health data. Think of it as an Apple Watch alternative without the bells and whistles like notifications, calls, messages and more distractions.
The idea is to introduce a product that would add value to the existing Apple ecosystem and the company could offer it as a subscription with its health features. The Apple Smart Ring would also act as an additional barrier for those planning to switch from an iPhone to an Android device.
The next wearable that Apple is exploring is smart glasses. The alleged AR glasses are still several years away, if Gurman is to be believed because Apple has yet to achieve the visual quality, battery life and size in the form that would make them a hit in the market and also meet Apple's product benchmark. Meta and Ray Ban already offer smart glasses but they haven't received much attention from buyers so far.
