Yes, we have taken rigorous steps to assure that conflict diamonds do not enter our inventory. As global leaders in sustainable luxury, Tiffany & Co. is committed to sourcing natural and precious materials in an ethical and sustainable manner.

Abuse of the legitimate diamond trade in Zimbabwe prompted calls to redefine blood diamonds as gems whose trade is based on aggression or violence of any kind. Such a redefinition would expand the campaign against blood diamonds to some diamond-rich countries where the denial of human rights is common.

Conflict diamonds, or blood diamonds, are rough diamonds mined in conflict zones that are used by armed groups to finance conflict and commit grave human rights abuses. Conflict diamonds have originated from Angola, Sierra Leone, and the Democratic Republic of the Congo.

Before a Zales diamond makes its way to you, it has made a journey that spans millions of years and thousands of miles. It’s our responsibility to ensure that each step along the way is taken responsibly—so that you feel good about the diamonds you wear. The diamonds we sell are always 100% conflict-free.

Tiffany holds to the real-is-rare narrative in dismissing lab-grown diamonds as unworthy of being called luxury. We do not believe that lab-made diamonds are a luxury product and, as such, we do not intend to use them in our jewelry.

Beth Gerstein

This is a huge let down for Brilliant Earth. In short, you can expect to pay more for diamonds which are of a similar quality but much cheaper elsewhere. Brilliant Earth’s premium price comes from their eco-friendly approach to their diamonds, however as we’ve discussed earlier that doesn’t really set them apart.

Brilliant Earth offers an extensive collection of stunning white lab created diamonds, which have the same physical, optical, and chemical characteristics as our natural diamonds.

James Allen diamonds are affordable because they do not house their own diamonds, they are completely internet-based, and have such a huge inventory. The money they save on overhead allows them to offer lower prices to their customers.

The commercialism of Kay Jewelers is shown through their custom-designed ring options on their site. They do offer a wide range of custom design jewelry, but it mostly covers birthstone rings, sports rings and class rings – definitely not something you would be looking for when creating an engagement ring.

Bottom Line Up Front: James Allen is one of the best online retailers of jewelry. Since they are an online only shop, James Allen can deliver a better quality product at a lower price compared to brand name brick and mortar shops like Tiffany or Zales. Click here to shop JamesAllen’s selection of premium diamonds.

So, is James Allen owned by Jared? James Allen is owned by Signet which bought them in 2017. Signet also owns Jared. They both have the same parent company.

Bottom Line Up Front: James Allen is a better online retailer of jewelry, with a more seamless, lower stress buying experience. Since they are an online only shop, James Allen can deliver a better quality product at a lower price compared to brand name brick and mortar shops like Jared.

As with other e-commerce jewelry stores, many question the quality of the diamonds (or whether they are real diamonds at all). But rest assured, the diamonds on James Allen are very real and run the gamut of cut, color, carat, clarity, and shape to fit everyone’s budget.

Jared Galleria of Diamonds is of excellent quality, made with select diamonds, gemstones, and precious metals. Because of high-quality craftsmanship and durability, Jared jewelry maintains its beauty over time. All Jared diamonds come with certification, usually from the GIA, the most reliable lab entity.

Are Tiffany diamonds worth it? Overall, they grade similarly to other labs, in terms of giving a Carat Weight, Color, Clarity and Cut. The most important, for Tiffany, is the Cut as they only sell diamonds with Excellent Cut Grades. This alone is part of the reason their diamonds are worth it.