AWS markets itself as an alternative to its own VMware cloud

AWS markets itself as an alternative to its own VMware cloud

HomeNews, Other ContentAWS markets itself as an alternative to its own VMware cloud

Amazon Web Services is doing something rather odd – promoting itself as a migration destination for users of its own VMware Cloud on AWS service.

VMware Cloud on AWS Quick Start

The campaign appeared in the past few days with the title "Save when you migrate VMware Cloud on AWS workloads to AWS." Those who take up the offer are even eligible for $400 in cloudy credit for each VM they migrate.

Why would users of VMware Cloud on AWS want to migrate, given that it was Amazon and VMware's flagship hybrid cloud service?

Perhaps because the registry understands that the service is unlikely to continue in its current form. Earlier this week, we reported rumors of changes to the service, noting a recent Broadcom announcement that the company is "moving VMware workloads to Google Cloud – including customer-facing products and services as well as internal services."

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AWS markets itself as an alternative to its own VMware cloud.
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