Big Tech is using “Powered by AI” as a marketing gimmick, and it has to stop

Big Tech is using “Powered by AI” as a marketing gimmick, and it has to stop

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Artificial intelligence or AI has been around for decades, but it seems to be all the rage these days, especially in the smartphone market. Every major smartphone release has 'revolutionary' AI features. But are these advances genuine, or simply marketing gimmicks to drive sales? I have my thoughts on this and here is why I think this needs to stop.

AI Deception: How Tech Companies are Fooling Us

Every now and then some revolutionary technology hits the mainstream media and becomes the buzzword of the period. We've seen this with Bitcoin and cryptocurrency back in the 2010s, Big Data in 2015, Web 3.0, Metaverse and Machine Learning in the 2020s, and now it's time for AI.

ChatGPT (recently turned one) and DALL-E's debut in 2022 sparked a global AI frenzy. Suddenly, a plethora of tools featured chatbot functionality in one way or another. Whether it's answering your questions like a search engine, correcting your grammar, composing long lines of code, or acting as your girlfriend, a virtual one, of course.

Now, Google already had some interesting features under its roof that it had been working on over the years, but how could it not jump on this AI bandwagon? Soon we saw the announcement of Bard (now, Gemini), which was Google's alternative to ChatGPT.

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Big Tech is using “Powered by AI” as a marketing gimmick, and it has to stop.
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