This preview shows page 2 – 4 out of 7 pages. that involves attending to the CONTENT of the MESSAGE itself. Lessened by changing the conflicting behavior, changing the conflicting COGNITION , or forming a CONGNITIVE attitude to justify the behavior. …

Behavior does not always follow from attitudes. This is because behavior has numerous causes. Behavior follows from attitudes when a person has choice…

Although most attitudes are determined by affect, behavior, and cognition, there is nevertheless variability in this regard across people and across attitudes. Some attitudes are more likely to be based on feelings, some are more likely to be based on behaviors, and some are more likely to be based on beliefs.

The definition of an attitude is a way of feeling or acting toward a person, thing or situation. Passion for a sport, dislike for a certain actor and negativity toward life in general are each an example of an attitude. To kneel in an attitude of prayer.

Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge) (Rosenberg & Hovland, 1960).

An attitude is somewhere between a belief, a stance, a mood, and a pose. If you’ve got an attitude about something, it can be hard to change it because you think you’re right. An attitude is a way of thinking that you can express just by standing a certain way.

In psychology, an attitude refers to a set of emotions, beliefs, and behaviors toward a particular object, person, thing, or event. Attitudes are often the result of experience or upbringing, and they can have a powerful influence over behavior.

The importance of attitude is that it is the basis for everything in our lives. Our attitude determines how we react to adversity, our ability to grow and to learn, our ability to overcome challenges, and create bonds with others.

: unfriendly and uncooperative behavior a co-worker with an attitude problem.

Putting it simply at the start, emotional attitude means an approach, on a feeling level, to who you are, how you run your life, and what the state of your subconscious wellbeing may be that is derived from how you feel about yourself: what sort of relationship you do or do not enjoy with yourself.

Emotions Affect Attitudes and Behaviors at Work Emotions also affect behaviors at work. Research shows that individuals within your own inner circle are better able to recognize and understand your emotions. Their theory argues that specific events on the job cause different kinds of people to feel different emotions.

Attitude formation occurs through either direct experience or the persuasion of others or the media. Attitudes have three foundations: affect or emotion, behavior, and cognitions.

Attitude change occurs anytime an attitude is modified. Thus, change occurs when a person goes from being positive to negative, from slightly positive to very positive, or from having no attitude to having one.

Factors influencing attitude are beliefs, feelings, and action tendencies of an individual or group of individuals towards objects, ideas, and people.

• Social Factors.
• Direct Instruction.
• Family.
• Prejudices.
• Personal Experience.
• Media.
• Educational and Religious Institutions.
• Physical Factors.

An attitude scale is designed to provide a valid, or accurate, measure of an individual’s social attitude. Respondents who harbor a negative attitude towards a particular group may not wish be admit to the experimenter (or to themselves) that they have these feelings.

Characteristics of Attitude

• Attitudes are the complex combination of things we call personality, beliefs, values, behaviors, and motivations.
• It can fall anywhere along a continuum from very favorable to very unfavorable.
• All people, irrespective of their status or intelligence, hold attitudes.

Measuring the Attitude of an Individual: Top 5 Techniques

1. Technique # 1. Method of Equal Appearing Interval:
2. Technique # 2. Method of Summated Rating:
3. Technique # 3. Social Distance Scale:
4. Technique # 4. Cumulative Scaling Method:
5. Technique # 5. The Scale Discriminating Technique:

 An attitude scale is a special type of questionnaire designed to produce scores indicating the intensity and direction (for or against) of a person’s feelings about an object or event. 11.  An attitude scale, is a tool prepared for the purpose of measuring people’s attitude to an issue is called attitude scale.

5 points (Pass) Excellent. Exceptional. Mastery. Much more than acceptable.

Types of attitudinal scale 1. the summated rating scale, also known as the Likert scale; 2. the equal-appearing interval scale or differential scale, also known as the Thurstone scale; 3. the cumulative scale, also known as the Guttman scale.

12 Simple Ways You Can Build A Positive Attitude

1. Listen to good music. Music definitely improves your mood, and it’s a really simple thing to do.
2. Don’t watch television passively.
3. Don’t do anything passively.
4. Be aware of negativity.
5. Make time to be alone.
6. Exercise.
7. Have projects.
8. Take time to do the things you enjoy.

11 Ways to Stay Positive During Difficult Times

1. Remind yourself of reasons to be grateful.
2. Learn to reframe negativity.
3. Listen to your body and connect with nature.
4. Do something fun.
5. Take action.
6. Volunteer.
7. Make changes to things that are within your control.
8. Look for meaning.