Employers need proof. A good cover letter should be no longer than one page. Make sure your cover letter has three or four concise but convincing paragraphs that are easy to read. If your competitor’s letter rambles on for two pages, guess which candidate the employer will prefer.

Generally, your cover letter should be between half a page and one full page in length. Divide your cover letter into three or four short paragraphs that can be read in around 10 seconds or less.

When writing a cover letter, specific information needs to be included: a contact section, a salutation, an introduction to the hiring manager, information on why you are qualified for the job, a closing, and your signature. The way the information is listed and the format depend on how you are sending your letter.

To create an effective opening to your cover letter, follow these steps:

1. Convey enthusiasm for the company.
2. Highlight a mutual connection.
3. Lead with an impressive accomplishment.
4. Bring up something newsworthy.
5. Express passion for what you do.
6. Tell a creative story.
7. Start with a belief statement.

Mentioning salary in your cover letter or during the initial phone evaluation is a no-no. Don’t bring it up during your first interview, either. Use these opportunities instead to show your suitability for the role and let the employer get to know you.

When recruiters are considering potential candidates for a position, they need to know the candidate’s salary to see if they are a fit for the position. If the candidate’s current salary is way over or way under, then the candidate is out of the realm for consideration.

Ask for 10% to 20% more than what you’re currently making “If you get an offer for 20% over your current salary, you can still negotiate for more — ask for an additional 5% — but know that you’re already in good stead.” Asking for 10% to 20% more is also a good option if you’re looking for a raise from your employer.

Sample Answers:

1. I am available to start whenever you need me to start, including tomorrow.
2. I need (or would greatly appreciate) a few days (or a week or two) to clear the decks before I start, but I can be flexible if you need me before then.

Ask about salary as soon as possible so you don’t waste your time. Ask about the salary range of a job either when you first talk to a recruiter or during your first interview. If you don’t bring up the issue of salary early in the process, you may not find out what the job pays until you’re offered the position.

5 Dos for How to Negotiate a Salary

1. Do Prepare with Research.
2. Do Focus on Your Value to the Employer.
3. Do Be Professional.
4. Do Consider Other Benefits.
5. Do Get Final Offers in Writing.
6. Don’t Skip Negotiating.
7. Don’t Accept a Job Offer Too Quickly.
8. Don’t Reveal How Much You Would Accept.

As a general rule of thumb, it’s best to wait until the hiring manager brings up the topic. Best case scenario, a company lists the position’s salary range on the job posting, and you can use that to best determine if the job and starting salary fit your needs before you even apply.

Salary Negotiation Tips 21-31 Making the Ask

1. Put Your Number Out First.
2. Ask for More Than What You Want.
3. Don’t Use a Range.
4. Be Kind But Firm.
5. Focus on Market Value.
6. Prioritize Your Requests.
7. But Don’t Mention Personal Needs.
8. Ask for Advice.