Canva is stepping up its competition with Adobe for creative software dominance with the acquisition of popular creative software suite Affinity.
Canva Buys Affinity – What's Next?
Australian outfit Canva said in a blog post today that it is snapping up UK-based Serif, the company behind Affinity, and its entire 90-strong team. Terms of the deal were not disclosed in Canva's statement, but co-founder and COO Cliff Obrecht told Bloomberg the cash and stock deal was worth "several hundred million pounds."
"From sales and marketing to brands and creative teams, the need to create effective and engaging visual content is increasing," Obrecht said in a statement. "The Affinity team brings an incredible caliber of talent and technology and we're excited to welcome them to Canva as we enter the next phase together."
Canva describes its suite of online design software as built for "the 99 percent of knowledge workers without design training," and said the acquisition of Affinity will allow the combined company to appeal to professional designers as well.
