Usually it's energy improvement traders or debt relief specialists who are shamed by the UK's data watchdog for spamming unsuspecting households, but the latest entrant into the hall of shame is a charity.
Why I don't donate to charity
The Information Commissioner's Office (ICO) has ordered the Penny Appeal, which sends aid to more than 30 crisis-hit countries worldwide, to cease and desist.
The charity was found to have sent more than 460,000 unsolicited text messages over a ten-day period to 52,000 people who had not consented to receiving messages or who had "clearly opted out", the ICO said.
Following receipt of the texts, the ICO and Mobile UK's Spam Reporting Services received 354 complaints. Among them, individuals reported that their responses were ignored and others described the messages as "intrusive" and often received late at night.
