Blake Lively's It Ends With Us drama shows no signs of fading and could significantly affect her future projects and businesses.

No one had Blake Lively's highly unexpected fall on their 2024 bingo cards, and yet here we are! The conversation surrounding Blake Lively's role in It Ends With Us, the promotional tour for the film and the subsequent drama with Justin Baldoni have all been contributing factors. Despite the divided opinions online, the backlash against Lively has been particularly intense.

Her approach to marketing the film, which deals with domestic violence and abuse but was marketed as a light-hearted and happy romantic comedy, has attracted considerable controversy. This misstep has not only tarnished her reputation but could also jeopardize her future projects and her company's prospects.

Blake Lively's attempt to promote the film adaptation of Colleen Hoover's novel It Ends With Us, as seen all over the internet, has backfired spectacularly. The book on which the film is based deals with heavy themes such as generational trauma and domestic abuse, and thus Lively, who both produced and starred in the film, has consistently promoted the film in a somewhat light-hearted way. Comments such as "grab your friends and wear your flowers" have caused widespread displeasure among people, with many questioning the sensitivity and appropriateness of her marketing strategy.