After confirming the release of its new Diablo title on Android and iOS, Blizzard finally released Diablo Immortal on Android and iOS this month. Although the title received a lot of backlash for its microtransaction system, Blizzard reportedly made over $24 million from Diablo Immortal in the first two weeks of its launch. Check out the details below!
MMORPG Analysis – Diablo Immortal Makes 24 Million in Two Weeks Because MOBILE GAME WORKS
According to a recent report shared by data analytics firm AppMagic on GameDev Reports, Blizzard has earned $24.3 million in revenue from Diablo Immortal in the first two weeks of its global release. This points towards a huge success for the title despite the harsh backlash it received.
According to the report, Diablo Immortal earned $13 million from the Apple App Store and about $11.3 million from the Google Play Store. Additionally, it is suggested that the free-to-play title gained the most attention in the US and South Korea, with downloads reaching up to 5 million in these regions. The game received over 8.5 million downloads globally. While the US contributed 43% of total revenue, South Korea and Japan contributed 23% and 8% respectively.
So it seems that Blizzard succeeded in implementing their controversial monetization system in Diablo Immortal to earn the most revenue. For reference, Apex Legends Mobile only made $4.8 million in its first week, which looks small compared to Immortal's earnings.
