Titles of full works like books or newspapers should be italicized. Titles of short works like poems, articles, short stories, or chapters should be put in quotation marks.

Titles of books, journals, magazines, plays, newspapers, and freestanding publications are italicized when quoted in text or bibliography.

In writing the titles of newspapers, do not italicize the word the, even when it is part of the title (the New York Times), and do not italicize the name of the city in which the newspaper is published unless that name is part of the title: the Hartford Courant, but the London Times.

Name of newspaper column, with all major words capitalized (if article is part of regular column). Title of newspaper with all major words capitalized (in italicized characters).

Use quotation marks around the titles of short poems, song titles, short stories, magazine or newspaper articles, essays, speeches, chapter titles, short films, and episodes of television or radio shows. Do not use quotation marks in indirect or block quotations.

The titles of stand-alone published works (e.g., books, journals, newspapers, albums, or movies) should be italicized. For example, a newspaper title should be italicized (e.g., The Washington Post). Also, the title of a book should be italicized (e.g., Little Women by Louisa May Alcott).

An underline is a section of text in a document where the words have a line running beneath them. Underlined text is commonly used to help draw attention to text. Today, underlines are commonly used to represent a hyperlink on a web page.

Numbers can make your catchy headline more concrete and easy to follow. Numbers can make catchy headlines clear and easy to read. From the get go, you know what to expect from the article through the stated numbers. There are no hard rules in using specific numbers but most people only remember three to five points.

This principle applies to all types of written matter from book titles to magazine article headlines. Every marketer or essay writer who aims to be read should heed this precaution: Do not publish until you come up with a catchy title. Some writers spend 30 to 60 minutes writing, revising, and rewriting their titles.

Here are some examples of catchy titles with numbers in them: Use catchy, engaging marketing words that show the purpose of the article. There are words that will give readers the rationale behind reading your article. Some examples of these words are reasons, secrets, tips, pointers, facts, tricks, guidelines, proofs, ways, signs, and many more.

Yes, it exists. Mostly it’s because I see headlines as an issue, a fight to be fought, in the mind and time colonizing age of the internet. In my opinion there are way too many terrible headlines out there. Headlines that are purposefully truncated to make you read more.