The licenses never change
Fallout x Magic – Commander Decks or Collector Boosters? – EVERYTHING you need to know!
Magic: The Gathering's latest set of Fallout-themed cards is the franchise's "best-performing Commander set ever," says Hasbro CEO Chris Cocks. The announcement, made Wednesday during an earnings call with investors, highlights the potential of the trading card game's ambitious Universes Beyond initiative. But it also highlights the risks of working with intellectual property licensed from other companies.
After successful experiments with The Walking Dead and Godzilla themed cards for Magic: The Gathering, the Universes Beyond initiative was formally launched in February 2021. The first batch of crossover cards included franchises such as Warhammer 40,000 and Doctor Who. While all of these sets sold well, it is the Lord of the Rings set that reared its head in the C suite. It generated more than $200 million in revenue in less than six months, more than double the benchmark of other historically high-performing sets, according to Hasbro.
Now the Rhode Island-based company wants to produce two sets of equal size each year. This means that you incur some hefty expenses to license the best IP address.
