Global shipments of smartphones in the first quarter of 2023 have declined by 13% compared to the first quarter of 2022, according to a recent Canalys report. While Samsung still holds the majority of market share, Apple was the only brand to see positive growth. Here are the details to know.
Apple's first-quarter smartphone shipments in China fell 19% | Reuters
The decline has been ongoing for the past five quarters (including this one) due to limited consumer demand, inventory build-up and supply chain issues due to the Covid-19 pandemic. Samsung's revamped Galaxy S and Galaxy A portfolios led to a quarter-on-quarter recovery, making it the only leading vendor to achieve this feat. Samsung shipped 60.3 million smartphones, allowing it to regain first place, with a market share of 22%.
But the interesting thing is that Apple was the only major brand that experienced growth. Thanks to the popularity of its iPhone 14 Pro series, the company posted a 3% year-over-year increase in iPhone shipments. Apple's growth helped it climb to second place with a 21% market share. It shipped 58 million iPhones in the first quarter of 2023.
Xiaomi came in third with 30.5 million shipments and an 11% market share but also experienced the biggest year-over-year decline in market share. Oppo and Vivo took the fourth and fifth spots with 26.6 million and 20.9 million shipments respectively. While Oppo has a 10% share, Vivo got a market share of 8%.
