Citing the growing popularity of vertical, short-form videos on TikTok and Instagram Reels, Google jumped on the bandwagon with the introduction of YouTube Shorts back in 2020. Now, it seems the tech giant wants to bring ads to its short video platform on Android and iOS to help creators to monetize their content. Check out the details below to find out more about it.

Google recently shared its earnings report for the first quarter of 2022. While the company may have missed revenue expectations (it was expected to reach $7.51 billion but only reached $6.87 billion), it saw significant growth on YouTube, thanks to the ads on the platform. YouTube saw 14% year-over-year growth, with ad revenue increasing the most by that amount. Using this growth, Google is now aiming to charge ads to YouTube Shorts.

Phillip Schindler, Google's Chief Business Officer, said the company has begun testing opportunities to monetize Shorts. He also said it would be an exciting addition for consumers, creators and advertisers.

"We're testing ads on Shorts with products like app installs and video campaigns. And while it's still early days, we're encouraged by initial advertiser feedback and results," Schindler said in a statement during the earnings call.