AI has been the buzzword in technology in recent years, and the latest trend among large companies is to integrate AI into all kinds of products. Google is now developing a new app called Creative Assistant that uses generative AI to create personalized stickers. It's their answer to Apple's Genmoji feature announced with iOS 18. Here's everything you need to know about it
Genmoji vs Creative Assistant: AI Custom Emojis on iOS 18 & Android 15
The app was initially spotted by Android Authority's Mishaal Rahman, who spotted the code in the recently released Android 15 Beta 3. Creative Assistant was referenced in the Google Markup app on the latest beta. This suggests that Google may offer a way to let you add AI stickers directly to screenshots through a "remix" button. This feature could potentially be extended to Google Photos, given that it already uses Markup.
Although details are scarce, Creative Assistant appears to be a Pixel-specific app based on its code – "com.google.android.apps.pixel.creativeassistant". Mishaal suggests that the new app could debut on the upcoming Google Pixel 9 series. However, it is not yet clear whether this feature will work on older Pixel devices that will receive Android 15.
However, Apple's Genmoji is set to work on select existing devices such as the iPhone 15 Pro, iPads and M-series Macs. While the Pixel 9 is expected to boast Google's next-generation Tensor G4 chip and a more powerful Gemini Nano, we're not sure if generative AI stickers will use AI on the device.
