Bad advertising will ruin your brand image Some advertisements miss the point by misleading their audience and in turn leaving a sour taste in the mouths of consumers. Over time, negative ads can lead to biases about brands by everyday people.

Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes. Thus, the ultimate objective of advertising is to sell things persuasively and creatively.

Marketing and advertising play a huge role in shaping our society — the way we see, think, understand and act. Even more profound than influencing our consumption behavior, advertising has the ability to shape our aspirations. A great deal of damage can be done in setting unhealthy or unattainable expectations.

Yes, it can be harmful. But it can also be extremely beneficial to society. Advertising is an incredibly effective and powerful way to spread the word about important issues and products, such as AIDS awareness, diabetes monitors, tobacco and alcohol risks, and other health-related concerns.

Positive advertising is also more common than negative advertising. Positive advertising techniques allow customers to trust the company in question more easily. Negative advertising, on the other hand, is the advertisements which work by warning the consumers about the negative consequences of some habit or behavior.

Advertising offers the following advantages.

• (1) Introduces a New Product in the Market:
• (2) Expansion of the Market:
• (3) Increased Sales:
• (4) Fights Competition:
• (5) Enhances Good-Will:
• (6) Educates The Consumers:
• (7) Elimination of Middlemen:
• (8) Better Quality Products:

Positive Social effects of Advertisements

• Informed Society.
• Health and Hygiene Awareness.
• Rights of Consumers.
• Preventive course for dreaded diseases.
• New ideas.
• Advertisements contribute to creativity of people.
• Environmental protection.
• Social changes.

Advertising Pros and Cons

Disadvantage: Arguments against Advertising

• High Price to Consumers: Advertising increases costs of product.
• Wastage of National Resources:
• Impulsive Buying:
• Materialist Implications:
• Fraud to Customers:
• Erotic, Unrealistic and Exaggerated:
• Company-oriented:
• Creation of Monopoly:

Advantages of Television Advertising

• Grabs attention.
• Combines sight and sound.
• Fosters emotion and empathy.
• Reaches a wide, targeted audience.
• It’s a big production.
• Costs can be prohibitive.
• Frequency is essential.
• Changes are difficult and costly.

Unethical advertising is the misrepresentation of a product/service in some way or the use of subliminal messaging to fit a hidden agenda. This form of advertising uses deceptive ways to manipulate or convince the consumer to buy the product or service. Another form of unethical advertising is misleading claims.

4 of the Biggest Ethical Issues in Advertising and How to Avoid…

• Gender Equality.
• Social Equality.
• Advertising to Children.
• Politics.

Recently, the Vetican issued an article which says ads should follow three moral principles – Truthfulness, Social Responsibility and Upholding Human Dignity. Generally, big companies never lie as they have to prove their points to various ad regulating bodies. Truth is always said but not completely.

Advertising that promotes a service or product in a deceptive manner is unethical because it doesn’t provide consumers with all the information they need to make a good decision. Consequently, consumers might waste money on products or services they neither need nor want.

State and federal laws are in place to protect consumers from false or misleading advertising. These laws make deceptive claims illegal. No business may make false, misleading, or deceptive claims about a product regarding its: Price.

Deceptive advertising is false advertising, and it is illegal according to the Federal Trade Commission. It is also unethical. Ultimately, ethical advertising is regulated by societal norms of acceptable advertising communications and the moral imperatives of advertisers.

Six top tips to avoid misleading advertising

1. Don’t omit key information.
2. Make sure your pricing is clear.
3. Don’t exaggerate the capability or performance of a product.
4. Ensure any qualifications are clear.
5. Have the evidence to back up your claims.
6. Be careful of claims in product names.

The false, misleading, and vulgar advertisement should be avoided.