Calculated Metrics are user-defined metrics that are computed from existing metrics and drive more relevant analyses and enable greater actionability without leaving the product. In this article: Creating calculated metrics. Using the Formula field and input examples.

To create a Calculated Metric you’ll need to have edit-level permission inside Google Analytics. If you do, then head to the Admin section and select ‘Calculated Metrics’ under your reporting view. For example, 16.029 would be presented as 16.03 in your reports. Integer is a whole number (without decimal places).

In the case of weights the following logic is applied:?? Calculate base weight – 100% / # of KPI events. In a case of 4 events this means they should all have 25% as a base weight. Calculate rating sum of weighted counts / base activity count.

Key performance indicators (KPIs) are visual measures of performance. Supported by a specific calculated field, a KPI is designed to help users quickly evaluate the current value and status of a metric against a defined target.

The closer the score is to 1.0, the higher the strength of the Actual Value. Scores are useful when comparing measures whose values cover a wide range. It becomes difficult to work with such vastly different numbers, but working with scores allows you to compare relatively close numbers.

KPI tools are a business reporting solution used by companies to track, monitor, and generate actionable insights from key performance indicators specific to company’s business objectives to achieve sustainable business development and, ultimately, profit.

For more information and a list of examples of KPIs, visit Optimize Smart. Gross Profit, Goal Conversion Rate, Sales Growth Rate, and Operating Profit are a few examples of KPIs. KPIs are important because they can help manage your business by focusing on your organization’s goal.

Let’s break down the 11 most-used types of KPIs:

• Quantitative Indicators. Quantitative indicators are the most straight-forward of KPIs.
• Qualitative Indicators.
• Leading Indicators.
• Lagging Indicators.
• Input Indicators.
• Process Indicators.
• Output Indicators.
• Practical Indicators.

A KPI dashboard is a simple visual display of the most important information that decision makers need to help them achieve objectives. It provides information that allows you to fix issues before they become problems and affect performance.

KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions.

KPIs are measurable values that show you how effective you are at achieving business objectives. Metrics are different in that they simply track the status of a specific business process. In short, KPIs track whether you hit business objectives/targets, and metrics track processes.

It differs from a key performance indicator (KPI) in that the latter is meant as a measure of how well something is being done while the former is an indicator of the possibility of future adverse impact. KRI give an early warning to identify potential event that may harm continuity of the activity/project.

Key Performance Indicators help define your strategy and clear focus. Metrics are your “business as usual” measures that still add value to your organization but aren’t the critical measure you need to achieve. Every KPI is a metric, but not every metric is a KPI.

It can be classified into three categories: product metrics, process metrics, and project metrics.

• Product metrics describe the characteristics of the product such as size, complexity, design features, performance, and quality level.
• Process metrics can be used to improve software development and maintenance.

There are three types of metrics:

• Technology metrics – component and application metrics (e.g. performance, availability…)
• Process metrics – defined, i.e. measured by CSFs and KPIs.
• Service metrics – measure of end-to-end service performance.

A good metric is a ratio or a rate. Ratios and rates are inherently comparative. For example, if you compare a daily metric to the same metric over a month, you’ll see whether you’re looking at a sudden spike or a long-term trend.

Key Metrics are the tactical initiatives you and your web team identify for your website. These are the types of visitor actions that are helping your organization reach its overall objectives, whether that is lead generation, digital engagement, or customer satisfaction.

Growth metrics are used to examine a company’s historical growth (and hopefully provide clues for the future). Depending on a company’s current context, different metrics can be used to more accurately capture a company’s historical growth.

The growth metrics you definitely want to analyze include:

1. Revenue Generation. This is the most basic growth metric, but worth keeping an eye on.
2. Cost Per Lead.
3. Cost Per Customer (CPC) Acquisition.
4. Average Revenue Per User (ARPU)
5. Upsells.
6. Annual Recurring Revenue (ARR)
7. Conversion Rates.
8. Active Users.

6 Basic Financial Ratios and What They Reveal

• Working Capital Ratio.
• Quick Ratio.
• Earnings per Share (EPS)
• Price-Earnings (P/E) Ratio.
• Debt-Equity Ratio.
• Return on Equity (ROE)
• The Bottom Line.

5 Categories of Financial Ratios

• Liquidity Ratios.
• Activity Ratios.
• Debt Ratios.
• Profitability Ratios.
• Market Ratios.