Look on the media outlet’s website for an email address. Find the organization’s website and search for an “About Us” or “Contact” tab. Most news organizations publish an email or phone number for tips on stories. Use this email or phone number to contact the press and tell them about your story.

As a basic ball-park figure, in a print version of a magazine or newspaper you can expect around £50 to appear as a case study (or for a news or feature tip-off). You could fetch £100 to £500 for a one-page magazine story and £500 to £2,000 for a two or three page story.

You can contact me on (555) 678 9650 or by email. If you haven’t heard back after a few hours, you could give the reporter or the news desk a call or tweet them to get their attention. It’s not uncommon to send a pitch to ten or twenty journalists to get a single story.

Tips for calling a journalist

1. Tell the journalist who you are and why you are calling.
2. Ask if it’s a good time to talk.
3. Let the journalist know you are familiar with the publication or with stories s/he writes about.
4. Explain your idea or message in a sentence or two.

Making the News: A guide to getting the media’s attention

1. Have a clear message. Decide what you are calling for and keep repeating it clearly and concisely.
2. Make media a priority. Effective campaigning means making media engagement a priority.
3. Offer news.
4. Watch your timing.
5. Talk to journalists.
6. Build contacts.
7. Choose the right media.
8. Keep it human.

10 Tips to Get a Reporter to Cover Your Story

1. Write an attention grabbing headline.
2. Use correct grammar and spelling.
3. Send the press release directly to the recipient.
4. Keep your pitch short and to the point.
5. Include the who, what, where, when, how and why of your story.
6. If you are representing a company, try not to be too self- serving.

Make your press release stand out

1. Keep it short. Journalists are busy and don’t have the time to read more than a few hundred words.
2. Write a killer headline (subject line)
3. Answer the who, what, when, where, why and how in the first paragraph.
4. Include quotes.
5. Kill jargon, destroy superlatives.
6. Include contact details and Twitter handle.
7. Proofread.
8. Be timely.

Read on to learn some great ways to get free but high-quality press for your business.

1. Be a Source for Publications.
2. Write Your Own Press Releases.
3. Submit to Content Distributors.
4. Engage with Relevant Reporters.
5. Ask.

But let’s first go through his 10 essential laws of PR hacking.

1. Build Strategic Context Around Your Product.
2. Create Story Ideas, NOT Press Releases!
3. Piggyback on Timely News or Generate News Yourself.
4. Personalize & Localize at Massive Scale.
5. Think Smaller to Become a Thought Leader.

Below are ten tips to help you get good press coverage for your small business.

1. Decide Who You Want to Reach.
2. Find Out What They Read, Watch, and Listen to.
3. Get in Touch with Relevant Journalists and Editors.
4. Do the Work for Them.
5. Expect to Follow Up.
6. Write Guest Posts.
7. Bring Value to Your Community.

How to approach journalists the right way

1. Research the journalist. Once you’re familiar with the titles, look for which journalists are writing those stories and then look at the stories they’ve run in the past.
2. Tailor your pitch.
3. Build relationships with the media.
4. Follow up, don’t give up.

5 Tips to Get Your Products Featured in the Media

1. Tell a Story. What the media really want is stories!
2. Make a List. Your first step is to make a list of media you want to see feature your products this year.
3. Get to Know Their Story. Many magazines publish their editorial calendars on their websites for advertisers, but anyone can download them.
4. Pitch Your Story.
5. Follow Up.

Typical Cost: $500 to $20,000, depending on whether the publication is local or national, the size of your ad, whether you use color and if you’ve negotiated a multiple-ad rate. You can spend as much as $500,000 to buy the inside front cover of some national magazines!

Very rarely do these magazines have brand advertisers, and while you can expect to pay $1 per issue on a yearly subscription for magazines like Vogue and Elle, a single issue of a magazine sold on MagCloud will set you back anywhere from $9 to $85. Featured magazines on MagCloud’s Fashion & Style page.

How do photographers get published in magazines and blogs?

1. Submit unsolicited images.
2. Answer a call for image submission from the blog or magazine.
3. The magazine or blog notices your work online and contacts you.
4. Another photographer recommends your work to the magazine.

Here are five sites where you can make money with your photos.

• 500px Prime. Five million photographers list their stock images with 500px, according to the site.
• SmugMug Pro. SmugMug Pro lets you keep 85% of the markup for your images.
• Shutterstock. Earn up to $120 per image download on Shutterstock.
• iStockphoto.
• Etsy.

Can I submit a photograph for publication in National Geographic magazine or on your website? Unfortunately, our magazine and website editors do not accept any unsolicited photographs for publication.

All NatGeo photographers are independent contractors (aka freelancers) and are paid about about $500 a day plus travel expense while they are on assignment. With the average assignment being 10-14 days (so $5k-7k) depending on your specialty…

National Geographic photographers are all independent contractors. That means that their contracts cover one story at a time. No contract, no work; no work, no paycheck. The editorial rate in the U.S. is about $400-$500 per day.

What kind of camera equipment do you use?

• Nikon D850 camera bodies.
• Nikon D810 camera bodies.
• Nikon 14-24mm f/2.8G ED AF-S Nikkor wide angle zoom lens.
• Nikon 24-70mm f/2.8G ED AF-S Nikkor wide angle zoom lens.
• Nikon 28-300mm f/3.5-5.6G ED VR AF-S Nikkor zoom lens.
• Nikon 200-400mm f/4G AF-S SWM SIC ED IF VR II Nikkor super telephoto zoom lens.

Photographers with a college degrees in journalism, science, anthropology, sociology, fine arts or a related discipline – as well as photography credentials – are preferred.

Have you ever wondered what the photo editors at National Geographic do? No, they don’t sit around and edit pictures in Photoshop. In this 6-minute video, some of the biggest names in photography offer a glimpse into the closely-knit relationships between photographers and their editors.