There Are Many Types of Brands

Definition: Branding strategy A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.

By definition, a branding strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

• Individual Brands. The most common type of brand is a tangible, individual product, such as a car or drink.
• Service Brands.
• Organization Brands.
• Personal Brands.
• Group Brands.
• Event Brands.
• Geographic Place Brands.
• Private-Label Brands.

From a marketing standpoint, consumer goods can be grouped into four categories: convenience, shopping, specialty, and unsought goods. These categories are based on consumer buying patterns.

Consumer goods are products which are purchased for personal consumption. Consumer goods are classified into three areas: Convenience Goods, Shopping Goods and Speciality Goods.

Three levels of product are involved in any purchase. The levels of product include the core customer value, the actual product and the augmented product.

The five product levels are:

• Core benefit: The fundamental need or want that consumers satisfy by consuming the product or service.
• Generic product:
• Expected product:
• Augmented product:
• Potential product:

a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc.

An augmented product is an additional benefit or special service supporting the main product….Examples of Augmented Products

• Product warranty. This is the most popular way to augment a product.
• Installation.
• Free delivery.
• Refund.
• Updates.
• Product trials.
• Free samples.

The potential product includes all augmentations and transformations the product might undergo in the future. In simple language, this means that to continue to surprise and delight customers the product must be augmented. In our hotel, this could mean a different gift placed in the room each time a customer stays.