Google has implemented a new way to track users and their interests on Chrome. After piloting various projects over the past few years, the search giant is ready to phase out third-party cookies. Chrome's new targeted ads system is designed to curate users' weekly interests based on their browsing history. And this has not gone down well with privacy advocates. So, if you want to protect your privacy and cannot tolerate third-party cookies or any replacement that tracks users, you can follow our guide and disable the new targeted advertising system in Google Chrome right away.

1. Open Chrome and click the three dots icon in the upper right corner to open "Settings".

Note! The steps are similar for both desktop and mobile versions of Chrome.

2. Then click on "Privacy and Security" in the left sidebar.