Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design for a project, and also direct others who develop the artwork or layouts.

Art directors determine which photographs, art, or other design elements to use. Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design and direct others who develop artwork or layouts.

The creative director comes up with the idea and foresees the bigger picture, while the art director executes the former’s vision. The creative director heads the overall team of specialists such as art directors, copywriters and design directors.

Thus, an art director analyzes data, tracks marketing trends, and manages the overall artistic production of a company, while a design director is a resident expert in graphic design and understands how to use design to evoke an emotional response in a consumer or audience.

Creative Directors mentor, motivate, and supervise the creatives on their team. They nurture their creatives’ ideas and monitor their overall performance. Plus, they assist in hiring and managing freelance and full-time Copywriters, Graphic Designers, and other members of the creative team.

The art director may be a rung below the creative director, but you could say that an art director often works directly in the creative director’s shadow – from participating in client presentations to directing the work of the creative team.

In an ad agency, “art director” is a specialty, half of a creative team, like a copywriter. To be clear, you don’t start out as a designer, then a senior designer, then work your way up to be a junior art director, and so on. These are two completely separate career paths, that will have some overlap along the way.

A creative director is in charge of the creative department at advertising and marketing companies. Their duties include planning company advertisements, monitoring brand campaigns, revising presentations, and shaping brand standards. Also referred to as a design director.

5 Tips for Writing Job Descriptions That Attract Creative Talent

1. Create An Outline. The outline of your job description is the roadmap that keeps you from straying off track.
2. Set Realistic Expectations.
3. Focus On Your Creative Opportunities.
4. Use a Voice That Speaks To Your Audience.
5. Emphasize Your Company Culture.