Learn how Hajime Isayama's unconventional approach to his unique art and bold rejection of market research has shaped Attack on Titan's success.
The Power of Insecurity: Attack on Titan Creator Analysis
Attack on Titan has become one of the most influential and acclaimed manga series of the last decade, with its gripping storyline and unique visual style. At the helm of this ground-breaking work is Hajime Isayama, a creator whose unconventional approach to manga production has redefined the landscape of the industry.
Isamaya shed light on his creative process and the philosophy that guided him through the development of Attack on Titan. His insights reveal a refreshing departure from traditional manga-making practices, which emphasize originality and artistic intuition over market trends and data-driven decision-making. The approach not only shaped Attack on Titan's distinct world, but also challenged long-held notions of what makes a successful manga series.
In a 2014 interview with Men's Culture magazine Brutus, Hajime Isayama took a bold stance against the common practice of basing manga on market research, seeing it as an obstacle to true innovation. He believed that relying on data about popular characters or plot elements would ultimately lead to industry stagnation.
