Instagram is getting Broadcast Channels, something also found on Telegram, as announced by Meta's Mark Zuckerberg. These Instagram channels will help creators spread important updates and news to their followers in a single place. To mark the launch of channels, Zuckerberg has also announced the Metachannel, which is now live.
Instagram Broadcast Channels: The new Telegram-inspired feature goes global!
The broadcast channels on Instagram will be a public chat, which will be led by creators to release information in the form of texts, videos, voice notes and even photos. You can become a part of a channel and get all the information you need but there will be no option for you to reply.
You can only react to messages coming from the creators or reply to the polls created by them to provide feedback. There is an option to list other channels that people can join. Also, you can turn off the channels, decide to leave them or even control the notifications.
When a creator is allowed to create a broadcast channel, a one-time notification will reach their followers to join it. And if you are not a follower you can still join the channel but you have to follow the creator first. This can be done either by tapping a channel link in the creator's bio or via a "join channel" sticker in their stories. Creators will also be able to pin the channel link to their profile, but this will be rolling out soon.