Interview Intel is trying to woo developers to its cloud with early access to unreleased hardware and a reborn attitude toward open source in an effort to differentiate itself from the competition.

Markus Flierl, corporate director of Intel's Developer Cloud, is an IT veteran who survived both Sun's absorption by Oracle and a stint as head of GPU cloud infrastructure at Nvidia, before taking on his current role.

Attending the recent Kubecon Europe 2024 event, Flierl opens the conversation with us by describing Intel's approach compared to AI darling Nvidia as "fundamentally different."

"Everything is open," he says. "And we very much encourage community participation to help work with us, as opposed to the more proprietary approach that Nvidia pursues."