Lawsuit claims Meta stomped on Facebook Watch to help Netflix

Lawsuit claims Meta stomped on Facebook Watch to help Netflix

HomeNews, Other ContentLawsuit claims Meta stomped on Facebook Watch to help Netflix

Meta allegedly starved its Facebook Watch video service to appease Netflix and maintain its ad monopoly, advertisers suing the company have claimed.

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The lawsuit [PDF], filed Dec. 3, 2020, was heavily redacted when the complaint was amended [PDF] with additional details on Feb. 28, 2022. But notices of discovery letters filed with the court last year were unsealed last week and shed light on some of the plaintiffs' claims that were only cursorily addressed in the initial complaints.

One such disclosure involved Project Ghostbusers, an alleged Meta initiative to intercept data traffic from rival Snapchat to gain competitive intelligence.

Another aspect of the competition claim concerns Meta's relationship with Netflix, a deal that allegedly helped Meta maintain monopoly power over social media advertising.

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Lawsuit claims Meta stomped on Facebook Watch to help Netflix.
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