The AI revolution has begun with generative AI at the helm, bringing unprecedented innovations to everyday life. Just last month, Meta announced its own open-source generative AI model Llama 2. And it looks like the next-generation AI model has already found its way into the one device we literally can't live without – our smartphones. Let's learn how MediaTek uses generative AI in its chipsets.

In an official blog post, MediaTek announced that it is "working closely" with Meta to use its Llama 2 Large Language Model (LLM) to create generative AI features on the device with its next-generation flagship chipset, possibly the Dimensity 9300, later this year. This means that you will soon be able to buy a flagship smartphone with a MediaTek Dimensity chipset and enjoy AI features on the go!

Now you might ask yourself, "How is this different from the way we already access and use generative AI?" The answer lies in the way it is produced. Most of the generative AI processing today is done using cloud computing. However, MediaTek's collaboration with Meta will allow the AI processing to take place on your device, rather than in the cloud. In a nutshell, AI will be “embedded” in your smartphone processor going forward.

This will not only speed up your experience with generative AI, but could also change how you interact with it in the future. Another important takeaway here is user privacy. Since this on-device implementation will store and process AI data locally in your smartphone, it will lead to increased security as well as increased user control over personal data.