Microsoft launches Mobile Game Store to compete with Apple and Google

Microsoft launches Mobile Game Store to compete with Apple and Google

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Microsoft Xbox's intentions to enter the mobile gaming sphere have not been a secret. After years of introducing different methods and options for everyone to enjoy video games, the gaming giant is now planning to introduce a whole new way to play for the mobile audience. And who would have thought that the solution was as simple as launching an Xbox mobile gaming app?

Microsoft Plans Xbox Mobile Storefront to Compete with Apple and Google – IGN Daily Fix

At the recent Bloomberg Technology Summit, Sarah Bond, CEO of Xbox Gaming, discussed a brand new mobile gaming store that launched in July. This app will serve as an alternative to Google's PlayStore and Apple App Store. Sarah Bond also shared her thoughts on how their app plans to avoid the strict Apple App Store rules for third-party apps. Sarah Bond, @Microsoft's Xbox president, announced at #BloombergTech that the company will launch its own mobile game store in July, creating an alternative to Apple and Google's app stores pic.twitter.com/hj6eLtsGfl — Bloomberg Live (@BloombergLive) May 9 , 2024

Sarah Bond, @Microsoft's Xbox president, announced at #BloombergTech that the company will launch its own mobile game store in July, creating an alternative to Apple and Google's app stores pic.twitter.com/hj6eLtsGfl — Bloomberg Live (@BloombergLive) May 9 , 2024

The original plan for the Xbox Mobile Gaming Store is to include their first-party portfolio. That means games like Candy Crush by King, Minecraft by Mojang, etc. They start on the web first, giving everyone access to the app store across all devices and countries.

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