Microsoft takes the lead in search innovation with ChatGPT-powered Bing

Microsoft takes the lead in search innovation with ChatGPT-powered Bing

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Tis the season for AI. After Google introduced Bard as a ChatGPT rival, Microsoft finally unveiled the new Bing powered by ChatGPT and an enhanced Edge experience. With the power of AI goodness added to the search engine, Bing will now get quite a few extra features; make life easier for everyone. Let's check out the details below.

A first look at Microsoft's new Bing, powered by upgraded ChatGPT AI

Aiming to make the journey of Internet discovery easier, Microsoft has elevated its Bing search engine by adding the next-generation language model. Speaking at a press event last night, the company claims the new Bing is poised to become the user's "AI-powered copilot for the web." The new Bing is powered by a model more powerful than ChatGPT (GPT-3) and has been optimized for search. The company calls this combination of technologies its new "Prometheus model." This new search engine has been constructed with four different pillars to power it namely 'Search, Answer, Chat and Create'.

Microsoft has harnessed the power of AI and combined search with real-time AI results. The result is that now MS Bing will now have more relevant and updated results with accurate AI annotations. MS showed the same thing when it showed regular search results side by side with AI outputs with annotations. As can be seen, the ChatGPT integration adds to the level of AI personalization that users may have seen when talking to the bot.

In Microsoft's presentation, this worked across a variety of search results; even in those where Bing wasn't sure of the answers. Because the new Bing AI naturally crawls the web, it was able to retrieve accurate data and display results. However, because it was not sure of the answer, Bing also mentioned that the result might not be correct. So it would be wise to fact-check the answers you get from Bing AI.

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Microsoft takes the lead in search innovation with ChatGPT-powered Bing.
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