Apple is just weeks away from unveiling its new generative AI features for iPhones at its annual WWDC event on June 10. This time, the Cupertino tech giant is all set to introduce some bold changes. According to the latest newsletter by Mark Gurman, the upcoming iOS 18 will focus on "proactive intelligence" and aim to improve Siri's voice capabilities, giving it a more conversational feel. In addition, we will likely see some AI features to help users in their everyday lives.

The proposed iOS 18 features include AI-powered message summaries, providing quick summaries of news articles, transcribing voice memos and improving calendar suggestions. Also, it is expected that the latest iOS 18 update will bring some AI-based photo editing tools. But they may not match the advanced AI features that people have already seen in Adobe Inc.'s apps in recent months. Image courtesy: Mohit Singh/ Beebom

Gurman also mentioned that while Apple will mostly use on-device LLM for AI functions, it also plans to offer AI services through the cloud, using powerful Apple silicon chips in its data centers.

Despite some AI-inspired additions, Apple's proprietary chatbot will still be missing. It seems that Apple's generative AI technology is still not advanced enough to compete with ChatGPT or Gemini. Also, some of Apple's top executives don't want Apple to go in that direction. In the past, chatbot mishaps have created controversy for companies like Google, and such a thing could damage Apple's reputation.