In March earlier this year, renowned Apple analyst Ming-Chi Kuo hinted that Apple's upcoming A16 Bionic chip will remain exclusive to iPhone 14 Pro models. Kuo now says that all non-Pro iPhones will no longer come with the latest Apple A-series chipsets and will rely on previous-generation chips going forward.

Apple is likely to launch four models in the iPhone 14 series – iPhone 14, 14 Max, 14 Pro and 14 Pro Max. Based on previous reports, we learned that the iPhone 14 Pro and Pro Max may be powered by the upcoming A16 chipset, while the iPhone 14 and 14 Max may feature the current-generation A15 chipset. While most of us thought that Apple may have made this decision due to the ongoing chip shortage, it looks like this is part of the company's new business strategy.

"The latest processor chip will be exclusive to iPhone high-end models in the future, so a high supply share of iPhone high-end models will be the norm, which benefits suppliers of high-end camera components," Kuo said.

According to Kuo's report, the move is likely to boost iPhone 14 Pro and Pro Max shipments to 55%-60% in the second half of the year, as opposed to the usual 40%-50% sales. It would also benefit Apple's camera component suppliers, including Sony, Largan, Alps and LG Innotek. That's because the Pro models are likely to come with significant camera upgrades, including a 48MP main camera and a punch-hole-cum-pill design.