YouTube has been steadily increasing its stance against ad blockers for a while now. While the company gave users a limited number of trials with ad blockers, it seems things have now changed. The company has now started completely blocking ad blockers around the world. This is an interesting change that affects everyone. This also means a lot for users without YouTube Premium. Let's talk about it.

As mentioned, it was previously speculated that YouTube was simply issuing warnings to a few people for using ad blockers. But in a statement to The Verge, the company has confirmed that it has "launched a global effort" to crack down on ad blockers. This essentially means that YouTube will block video playback for any user who has an ad blocker enabled.

This clearly says that the company is no longer messing around and letting the users out. If users still try to watch videos, they are hit with an image that mentions that "Ad blockers violate YouTube's terms of service."

This has been a long time coming as we have constantly seen the company increase its efforts to move towards ad blocking. This includes introducing non-skippable ads to stack several together.