Palo Alto Networks Apologizes When Sexist Marketing Fails

Palo Alto Networks Apologizes When Sexist Marketing Fails

HomeNews, Other ContentPalo Alto Networks Apologizes When Sexist Marketing Fails

If you attended the Black Hat conference in Vegas last week and found yourself in Palo Alto Networks' corner of the event, you may have encountered a marketing gimmick that has since come under fire for misogyny.

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Security architect Sean Juroviesky's LinkedIn post and accompanying image, which were later shared by equally outraged conference attendees, drew crowds of angry cybersecurity professionals, all demanding answers from Palo Alto Networks (PAN).

Why? The cybersecurity giant paid women — and only women — to stand at the entrance to its networking event happy hour dressed as illuminated human lamps. Their faces were obscured by actual lampshades.

Palo Alto's Black Hat booth. Image: Courtesy of Security Architect Sean Juroviesky

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