"In order to accelerate the multi-faceted global development of Palworld and its further expansion"

Palworld developer Pocketpair announced Palworld Entertainment on Tuesday, a brand new company created with Sony Music Entertainment and its anime subsidiary Aniplex. Palworld Entertainment was created "for the purpose of accelerating the multifaceted global development of Palworld and its further expansion," according to a post from the official Palworld X account.

On Palworld Entertainment's website, the company is described as being responsible for "domestic and international licensing" for Palworld and for expanding its intellectual property. Pocketpair CEO Takuro Mizobe will also lead the new company. The first initiative is to launch new merchandise that will be sold on the Aniplex website, according to a press release.

Before we get into what this deal might lead to, let's talk about what this deal isn't: It doesn't necessarily mean that Palworld is coming to PlayStation consoles immediately. A Palworld community manager teased something with PlayStation back in June, a post on X that many interpreted as Palworld coming to PlayStation consoles. While it is likely that Palworld will be coming to PlayStation 5, it is not part of this announcement or partnership.