Pixel 8a: Why is Google so tone-deaf on Pixel pricing in India?

Pixel 8a: Why is Google so tone-deaf on Pixel pricing in India?

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Every Google Pixel device released in India has been under fire for being "overpriced", which continues with the Pixel 8a series. For the unaware, Google just announced the Pixel 8a in India for Rs 52,000. It proves that with each passing year, Google is distancing itself from understanding the Indian smartphone scene, but why? In this article we will find an answer to the question.

Google Pixel 8a: Pricing is not the only problem!

Let's put the accusations aside for a while and post the specs. The Pixel 8a has a 6.1-inch 120Hz display, Tensor G3, a 4,400mAh battery and dual rear cameras. It also comes with 7 years of updates to Google's latest AI features which are also present in the Pixel 8 series. Overall, it's basically a slightly smaller Pixel 8.

Aside from its US pricing, we know that the Pixel 8 series was launched at a price higher than the Pixel 7. Google has followed the same pattern with the 8a series, which may seem good in their opinion. But it shows that Google is oblivious to the competition and the Indian smartphone scene. Or it assumes that the cameras and AI features are enough to woo users to get pixels, which is not true.

I know many may find it difficult to compare US pricing with that in India, but I feel it does matter in the case of the Pixel 8a. The US price of the 8a remains unchanged at $499, which is the same as the Pixel 7a's launch price. However, India saw a huge price hike of Rs 9,000 for the Pixel 8a compared to the 7a.

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Pixel 8a: Why is Google so tone-deaf on Pixel pricing in India?.
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