If you're in the market for a new AirPods, the latest report from analyst Jeff Pu should come as good news to you. According to the analyst, Apple plans to revamp its AirPods line, and to do so, it may soon launch AirPods Lite that will start at $99. Jeff Pu shared the information (via 9to5Mac) in an investor note, and he says the AirPods Lite could arrive as soon as later this year.
Apple AirPods Lite – 2024's AirPods to Get! 🤫
Currently, Apple offers five offerings in its AirPods lineup: AirPods 2nd gen, AirPods 3rd Gen (with MagSafe and Lightning charging cases), AirPods Pro 2nd gen, and AirPods Max. While the AirPods 2nd gen is the cheapest of the lot, it retails for $129.
2024 will be a big year for the AirPods lineup, as noted Apple analysts Mark Gurman and Ming-Chi Kuo have also confirmed that the company's audio products are on the way to a makeover. While Pu hasn't confirmed what features the new budget AirPods will bring, he says the low-cost AirPods model will begin production ramp-up.
According to Pu, Apple is suffering from "subdued demand for existing (AirPods) models" and volume is expected to drop 4% year-on-year in 2024 with 55 million units shipped this year.
