Gearbox's CEO hopes the new film brings the world of Borderlands to a new audience
Randy Pitchford's situation is crazy
Anyone who loves a video game has almost certainly struggled to explain why they love it to someone who simply doesn't play video games at all. Randy Pitchford makes games, as CEO of Gearbox Software, home of the Borderlands series, and even he has.
But starting this summer, he also makes films. Pitchford served as producer on Lionsgate's Borderlands, directed by Eli Roth and starring Cate Blanchett (Tár), Ariana Greenblatt (Barbie), Jamie Lee Curtis (Everything Everywhere All At Once), Kevin Hart (Jumanji) and Jack Black (The Super Mario) Bros. Film). And of all the hopes he has for the production, foremost was that it would help Borderlands fans share the gaming world with the non-gamers in their lives.
"Like, my mom loves me and is proud of me," Pitchford told Polygon, "but she doesn't play my video games." Polygon sat down with Pitchford to talk about the long road to making a video game movie, and the surprising place it started: Telltale Games' critically acclaimed Tales from the Borderlands.
