Actors are back on strike for a completely unsurprising reason: Studios aren't willing to give video game actors enough protection against artificial intelligence.
Hollywood Actors Strike Again… (2024 SAG-Aftra Video Game Strike Explained)
Game artists with the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) went on strike Thursday, calling AI protections the "issue" in ongoing negotiations with major game studios.
"We will not consent to a contract that allows companies to abuse AI to the detriment of our members. Enough is enough," SAG-AFTRA President Fran Drescher said of the strike. "When these companies get serious about offering a deal our members can live – and work – with, we'll be here, ready to negotiate."
The move comes almost a year after union members approved a wider strike with virtually unanimous approval. This industrial action was approved amid a nearly four-month-long actors' strike that also included concerns about studios scanning actors' likenesses for future AI replication.