Samsung Pay has struggled to make inroads in the Indian digital payments industry, but the company has been slowly expanding its portfolio of compatible devices and adding other support to the app to boost usage.

It also announces a new rewards program called Samsung Rewards, which comes with certain incentives and benefits for Samsung Pay users. Samsung Rewards gives users points that can be redeemed when they make a transaction using Samsung Pay, regardless of the portal where the transaction was made.

"Millions of consumers in India love the simple, secure and near-ubiquitous proposition of Samsung Pay, our revolutionary payment platform. With Samsung Rewards, we seek to increase user engagement and consumer loyalty for Samsung Pay. Samsung Rewards gives consumers in India another compelling reason to adopt and continue use Samsung Pay,” said Sanjay Razdan, Senior Director at Samsung India regarding the new offer.

Samsung Pay users will provide secure reward points for all transactions made through a linked credit/debit card, BHIM or UPI portal, digital wallets or at bill payment and recharge windows. These can be redeemed in exchange for a wide range of Samsung accessories or product vouchers from partner companies. To further increase the net profit for Reward Points, Samsung will also run limited Accelerated Rewards and Bonus Points offers from time to time, offering transaction benefits to both Samsung Pay and Samsung Pay Mini users.