The rumor mill has spawned many dramas that have started, but the buzz about Blake Lively & Justin Baldoni's beef has caught everyone's attention like bees to honey!

If there's one thing we like more than a great movie, it's a great movie with a juicy background. Join the adaptation of Colleen Hoover's lackluster yet best-selling novel It Ends With Us, starring Blake Lively and Justin Baldoni (who juggles roles as actor and director). As anticipation builds, fans are buzzing with speculation about the film's publicity stunts.

Social media sleuths have pointed out something fishy: most of the cast, including Lively, have unfollowed Baldoni on Instagram and avoided press inquiries about him. What's cooking behind the walls?

The actress' choice to pair her film campaign with Ryan Reynolds' high-profile Deadpool & Wolverine has also led some fans to accuse Lively of riding the Barbie trend to boost her own film's visibility.