Capitalization in Titles According to most style guides, nouns, pronouns, verbs, adjectives, and adverbs are the only words capitalized in titles of books, articles, and songs. Prepositions, articles, and conjunctions aren’t capitalized (unless they’re the first or last word).

Days, months, and holidays are always capitalized as these are proper nouns. Seasons aren’t generally capitalized unless they’re personified.

Projects such as building construction included in the fixed asset value of the building, the cost of professional fees (architect and engineering), permits and other expenditures necessary to place the asset in its intended location and condition for use should be capitalized.

Legal fees related to the active conduct of a trade or business may be deducted as ordinary and necessary business expenses. Investment legal expenses are deductible as investment expenses. Legal fees related to acquiring or preserving capital assets must be capitalized.

These costs can include fees for financial advice, legal services, due diligence services, and expenses to arrange debt financing and can greatly impact a company’s financial statement. Generally, costs that facilitate a transaction must be capitalized.

Bottom line is, since that sign is not something utilized in the production of income on a recurring basis, it’s a property improvement. So it gets depreciated over 39 years via GDS.

It is a permanent asset whereas other forms of advertising are a repeated expense. It is clear that digital signage is not an expense, it’s an investment. It gives a long-term, high return on investment value.

The tenant may need to construct a leasehold improvement for business purposes. He may, for example, purchase a vacant lot and construct a building on it. He may install signage or other advertising, or he may pave an access road so that customers can access the property.