Snapchat started integrating generative AI features long before any other social media platform. The app introduced several new features like My AI chatbot, AI Dreams, Extend Snaps and AI Snaps feature. This also allows users to create near-realistic images that can be used to spread misinformation on the platform. To fix this problem, Snapchat adds watermarks to AI-generated photos in the app.

As mentioned on the Snapchat support page, these watermarks will appear as the Snapchat ghost with some sparkles. This watermark appears when the user exports an image generated with AI features such as AI Snap and Dreams. However, it is unclear if this will be the case with other AI features. Like Extend Snaps which alters an original image using AI.

You can see from the screenshot above how the watermark will look like in an image created with AI in Snapchat. This measure aims to inform users about the artificial origin of the image, promote transparency and prevent the spread of misinformation.

Some other platforms, such as Meta AI, also add watermarks because the risk of disinformation spreading through these images is quite high. We've already seen a few cases where people created a frenzy on social media with AI-altered images.