Opinion Apple! What the hell did you smoke? How could a market leader worth $2.9 trillion make a marketing mistake as big as the ad for the latest iPad?
Which iPad breaks first? 😮🤯 #ipad #phones #pause #bend
Said iPad is a bit thinner than the last one, so the ad showed all the creative, lovely things in the world being squeezed together by a giant metal press. Books, pianos, paints – all smashed like junk cars in a dock yard. At the end, 3D animated emoticons fade out, their eyeballs emerging in a shower of smiley juice. It's really terrible.
Compare that to Apple's Mac launch ad in 1984. That, too, had heavy metal destruction—only this time it was a young athlete throwing a hammer through a giant glowing Big Brother video screen and lecturing a gray, tough audience. Free yourself from the chains of conformity—a pretty good sell, considering the IBM PC of the day had the creative potential of a tax bill.
The latest ad, 40 years later, appears to be a cruel, cynical parody. It has already inspired parodies of the competition.
